It’s great to have a web page, it’s even better when people can find it!
Search Engine Optimization can be made to sound very complicated and confusing and this can be frustrating to the small business owner who is trying to focus on growing their business.
SEO really comes down to two things (there’s more to it, but this is a good 50,000 foot view):
1.) Optimization – You need to make sure that the search engines know what keywords you are targeting, what services or products you offer, and where you offer them.
2.) Authority – Your website needs to have the best and most relevant content for users. This will make them want to link to your site and share your awesome content with others. The search engines will recognize this and rank your website higher because so many people have found useful information on your site!
